The Miami-based post will comprise ESPN's entire Latin American operation, including performance of its four sports channels (ESPN Dos, ESPN Brasil, ESPN Sur and ESPN International), as well as syndication, affiliate sales and business development within the region. Mr. Barreto will report to Willy Burkhardt, executive vice president of ESPN Enterprises and ESPN.
Mr. Barreto was previously at Spain's Telefonica Media, most recently as managing director for Latin America.
Separately, ESPN International has promoted its director of marketing, Alessandra Durstine, to vice president of marketing. Based in New York, Ms. Durstine will be responsible for all advertising, creative services and marketing for ESPN International in Latin America, Europe, the Middle East, Africa, Australia and New Zealand.
Last year, ESPN brought in pay-TV programmer GloboSat, a subsidiary of Organizaoes Globo, as a partner in its existing ESPN Brasil network. ESPN also formed a venture with Globosat and Fox Sports International to create a new 24-hour Portuguese channel, ESPN Fox Sports, which will replace ESPN International in Brazil, once it launches. No launch date has been set. -- Mary Sutter
Copyright July 2001, Crain Communications Inc.