ESPN promos Web site on CD game

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ESPN is placing a 15-second spot for its ESPNet SportsZone Web site on Digital Pictures' "Quarterback Attack with Mike Ditka" CD-ROM game. The ad invites users of the CD-ROM to visit the cable network's site. As part of the deal, Digital Pictures will place a hotlink on SportsZone's NFL page in November and December promoting Digital Pictures' Web site and the game.

ESPN has aggressively promoted its Web site outside of the Internet. Spots for the site run on the cable network, and tags with the URL appear frequently during programming.

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