ESPN roster agency Wieden & Kennedy, New York, was assigned a national branding campaign for Classic Sports Network, which ESPN acquired last year. The network will be rebranded Classic Sports Network by ESPN and the campaign, slated to break in March, will consist of TV, print and out-of-home media. Spending was not disclosed. Wieden already handles ESPN's brand and "SportsCenter" advertising.
Copyright January 1998, Crain Communications Inc.