relaunches with new merchandise, new alliances

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Most Popular, through an alliance with sporting goods retailer, has relaunched and expanded its product offering with the addition of a Golf Pro Shop, footwear, fitness and athletic equipment, extreme sports products, broader memorabilia offerings, outdoors supplies, and other products for sports fans and participants. The retail site is adding personalization, enhanced search capability, electronic gift certificates and customization for its offerings of team, league and ESPN-branded products.

Copyright October 1999, Crain Communications Inc.

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