Esprit touts individuality

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Apparel marketer Esprit de Corp., San Francisco, says its brand is about individuality--there is no one perfect Esprit woman, there are many--in a new campaign themed ``I am Esprit.'' The campaign, via Toth Brand Imaging, is running in major fashion and trade publications such as Footwear News, Glamour, Marie Claire and Martha Stewart Living.

Copyright March 1999, Crain Communications Inc.

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