Leo Burnett Co.'s Hispanic division, Chicago
Creative Directors: Priscila Aviles,
Art Director: Eduardo Bono
Copywriter: Iraima Yepez
Producer: Ivo Knezevic
Production Company Producers: Brian Aldric and Marty Canellakis, Coppos Films
Composer/Arranger: Terry Fryer,
This sprite spot is an adaptation of "Image is nothing," a campaign by Lowe & Partners/SMS, a unit of Interpublic Group, New York. But rather than make fun of basketball players, this one picks a pop-culture subject familiar to the market: Hispanic actors who can't speak Spanish.
The spot pokes fun at actor Erik Estrada's post-"CHiPs" stint on Spanish-language TV -- and his poor command of the language. In a simulated behind-the scenes plug, he wraps up a scene as the voice-over announces "He is Erik Estrada and he will demonstrate how his Spanish improves with Sprite."
The actor takes a swig and proclaims, "An considerate improving, don't you thinks?"
Fade in to Sprite's "Image is nothing. Obey your thirst" tagline, then a final shot of Mr. Estrada demonstrating to an unsuspecting "Baywatch" babe-wannabe how