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EStyle picks JWT West as first agency of record

Published on .

EStyle, whose flagship Web site is Babystyle.com, picked JWT West, San Francisco, as its first agency of record. JWT will handle a campaign for Babystyle.com, slated to launch this spring. The agency is expected to handle advertising for other Web sites eStyle plans to launch this year.

Copyright January 2000, Crain Communications Inc.

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