NO ETHICS IN TOBACCO ADS

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I am appalled by your editorial, Joe should still go" (AA, June 13). You state that Joe [Camel] should basically "get while the getting is good," retaining industry profits and keeping advertising practices at status quo. You carefully stayed away from taking a position on this issue. I wonder why.

I found your statement that you stand behind truthful advertising for legal products most interesting. Tobacco as a product runs contrary to everything in tobacco advertising...There are numerous studies that indicate that advertising practices are enticing young children, the only ones who are taking up smoking, into using tobacco before they are old enough to understand the danger...THe truth in advertising ethic is lost in tobacco advertising.

Regina M. Penna

Director, Women & Girls

Against Tobacco

Berkeley, Calif.

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