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ETour.com introduces eTour eXtra! e-mail ads

Published on .

ETour.com, a service that helps users navigate the Web based on their preferences, introduced eTour extra!, a new series of targeted, opt-in e-mail products aimed at the site's community. The new e-mail products include HotPicks, 15 interest-based e-mails featuring content from eTour's editorial staff, and Members-Only Specials, highlighting special offers from preferred merchants that match each subscriber's stated interests. Advertisers can buy banners or sponsorships for HotPicks; Members-Only will present eTour merchant exclusive products.

Copyright September 2000, Crain Communications Inc.

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