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ETour turns to Fallon N.Y. with $15 million account

Published on .

ETour, Atlanta, named Fallon McElligott, New York, first agency of record for its estimated $12 million to $15 million account. The eTour service connects consumers with Web sites that match their individual interests. ETour will break its first offline campaign later this summer.

Copyright July 1999, Crain Communications Inc.

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