EToys (www.etoys.com) launched Summer Shop and will break a new seasonally focused ad campaign from Publicis & Hal Riney the week of May 1. Summer Shop features summer products and content on summer-theme topics. TV and print ads promoting Summer Shop will use eToys' tagline, "EToys. Where great ideas come to you.'' EToys also unveiled a TV and online collaboration with Rosie O'Donnell called Rosie's Readers Summer Reading Adventure, which promotes children's literacy by encouraging kids to read from a special summer reading list created by eToys and Ms. O'Donnell. Financial details were undisclosed.
Copyright April 2000, Crain Communications Inc.