EToys names Publicis & Hal Riney to handle account

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Online toy retailer eToys named Publicis & Hal Riney, San Francisco, as its advertising agency of record in the U.S., immediately succeeding Kalis & Savage, Pacific Palisades, Calif. Spending is estimated at $10 million to $15 million.

Copyright August 1999, Crain Communications Inc.

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