eToys parks on AOL

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Online toy store eToys nailed a two-year, $3 million marketing agreement with America Online on Nov. 18. eToys will be the exclusive toy retailer on the main screen of the AOL.com Shopping Channel, with additional promotion on AOL.com, the AOL Shopping Channel, the AOL NetFind search engine, and elsewhere on the AOL service.

Copyright November 1997, Crain Communications Inc.

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