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EU debates tobacco ad compromise

Published on .

A new compromise on European tobacco advertising laws is being debated by ambassadors to the European Union, the latest attempt to break a six-year deadlock. The new proposal recommends a limited ban on ads for tobacco products. In addition to the current TV ad ban, the proposal calls for a ban on tobacco ads on radio and in magazines "intended mainly for people under 18." The tobacco industry spent $348.3 million on advertising across Europe in 1994. Separately, Poland has enacted a law that bans tobacco advertising in broadcast media, cinemas and in youth and children's publications.

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