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Eucerin sets $5 mil launch

Published on .

Beiersdorf, Norwalk, Conn., will launch an extension of its Eucerin skin lotion with Coenzyme Q10, a substance present in young skin and stripped away with age. Eucerin Q10 will be in stores in fall, backed by a $5 million print campaign from Sawtooth Group, Woodbridge, N.J. Beiersdorf's Nivea was the first Q10 product in the U.S. market in April, when it launched a Q10 extension of its Nivea Visage line of facial moisturizers.

Copyright June 1999, Crain Communications Inc.

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