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EUNIVERSE ACQUIRES ASSETS OF LOYALTY, SWEEPTSTAKES PLATFORM

Published on .

(June 15, 2001) -- Interactive entertainment network eUniverse, Los Angeles, has acquired the assets of funBug, a loyalty reward technology and sweepstakes platform, and will relaunch the service across its network in about two months. The funBug system has approximately 1 million registered users. It conducts sweepstakes, games and contests to gather demographic data about participants. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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