The London office of Lowe Lintas & Partners Worldwide and client Stella Artois beer on June 20 won the Grand Prix for the print and poster portion of the International Advertising Festival in Cannes. The U.S. won just two of 30 gold Lions--for a campaign created by Fallon, for Sports Illustrated and for an emotionally wrenching series of ads from the Martin Agency, Richmond, Va., for the Virginia Holocaust Museum. The big press and poster winner was the U.K., whose agencies snared eight golds in addition to the Grand Prix; France, with six golds; and Spain and Brazil with five each.
The series of six Grand Prix-winning Stella Artois ads continue Whitbread Beer Co.'s long-running ad theme "Reassuringly expensive." Each ad depicts a valuable object--a guitar, a stereo, a car, a chart--that has been ruined by using it to open a bottle of Stella Artois beer.
In an unusual insight into the workings of a Cannes jury's minds, jury President Marcello Serpa revealed that an Audi car ad by Bartle Bogle Hegarty, London, was Lowe's closest rival for the print Grand Prix. In the Bartle ad, five dogs leap out of their stalls at the start of a race. A sixth animal reclines its stall, with the headline "The Audi S4 Quattro. Nothing to prove."
At the Cyber Lion competition, Brazil led the field, winning nine of the 29 Lions and one of two Grand Prix awards. The U.S., last year's big winner, captured six and the U.K. three. One Grand Prix went to the Copenhagen office of Framfab, a huge Scandinavian online agency, for a Nike soccer Web site. The other Grand Prix was awarded to Sao Paulo's AgenciaClick for an exquisitely simple but touching banner ad. The ad is in braille, and as the mouse moves over the banner, a tiny finger changes the dots into letters, spelling out "Donate corneas." AgenciaClick picked up two more Cyber Lions, a silver and a bronze. Four gold Cyber Lions went to U.S. agency Zenimax Media; Spain's Doubleyou; South Africa Digerati; and the Sao Paulo office of Interpublic Group of Cos. Zentropy Partners.
Copyright June 2000, Crain Communications Inc.