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Euro Disney in the black for the first time

Published on .

Euro Disney announced July 25 its first quarterly profit since the theme park opened three years ago. In the quarter ended June 30, Euro Disney reported a profit of $35 million compared with a $114 million loss in the same period a year earlier. Revenues grew 17% to $283 million in the same period. Euro Disney officials attribute the turnaround to a new marketing strategy that cut the price of entrance tickets and also to lower interest payments negotiated during its financial rescue last year. Ogilvy & Mather handles the Disneyland Paris ad account.

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