Euro Disney, Paris, is finally turning a profit, three years after opening. For the second quarter, Euro Disney had a $35 million profit, compared with a $114 million loss for that period in 1994. Euro Disney cites a new marketing strategy, cutting the price of entrance tickets last April, and to lower interest payments negotiated during its financial rescue last year. Operating revenues improved 17% to $283 million in the second quarter. Ogilvy & Mather handles.
Copyright July 1995 Crain Communications Inc.