Euro RSCG joins Sara Lee agency roster

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PARIS - Euro RSCG Worldwide has confirmed that it has won the pan-European Playtex and Wonderbra accounts, thereby gaining a major place on Sara Lee's roster in Europe. The Wonderbra account was previously led by TBWA/Simons Palmer in London, while Saatchi & Saatchi, Rome, handled Playtex. The Playtex account is worth an estimated $17m, based on Ad Age calculations.

The Wonderbra "Hello Boys" advertisement featuring supermodel Eva Herzigova is one of the most well-known ads of the 1990s. It was created by Nigel Rose and Trevor Beattie at TBWA in London. Both men left the agency this year and Rose now works for Euro RSCG Wnek Gosper in London.

Copyright June 1997, Crain Communications Inc.

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