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Euro RSCG renames Dahlin; Messner resisting

Published on .

Dahlin Smith White, Salt Lake City, said it will change its name to Euro RSCG Dahlin Smith White upon completion of its pending acquisition by Paris-based Euro RSCG. The change is part of an ongoing plan to strengthen the Euro RSCG brand in the U.S. However, Euro RSCG's largest U.S. agency, Messner Vetere Berger McNamee Schmetterer Euro RSCG, is resisting the switch.

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