Euro RSCG revamp in Italy

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Euro RSCG Worldwide, Paris, reorganized its Italian agencies to integrate operations into Euro RSCG Italia, Milan. Under Euro RSCG Italia, ad agencies Euro RSCG MCM and Eurocom CdP have been combined into Euro RSCG Advertising and direct marketing agency PMG was renamed Euro RSCG Sales Machine. Additionally, public relations agency Agenpress and healthcare agency Equipe will be under the Euro RSCG Italia umbrella.

Copyright August 1997, Crain Communications Inc.

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