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Euro RSCG takes stake in Spanish shop

Published on .

MADRID-- Euro RSCG Worldwide has acquired a minority stake in Madrid-based advertising agency Solero and Solero & Partners. Euro RSCG has an option to take a majority stake in the agency in two years.

Founded in 1994 by brothers Luis Perez Solero and Inigo Perez Solero, the agency says it ranks among the country's 20 biggest. Its clients include Aquila-Amstel beer and Puleva milk products. The Madrid agency becomes Euro RSCG's fourth agency office in Spain. The network is part of Paris-based Havas Advertising Group.

Copyright January 1999, Crain Communications Inc.

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