Darden Restaurants, as expected, today named Euro RSCG Tatham, Chicago, as the agency of record for its $90 million Red Lobster account. Incumbent Grey Advertising and Deutsch
, New York, had been finalists along with Tatham; a test of the three agencies' ad strategies determined the winner. Grey continues to handle Darden's Olive Garden business.
Copyright July 1997, Crain Communications Inc.