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Euro RSCG wins soft drinks account in Brazil

Published on .

RIO DE JANEIRO -- Companhia Cervejaria Brahma, one of Brazil's biggest soft drinks companies, has awarded Brazilian agency Carillo Pastore Euro RSCG its entire communications business. A first TV campaign will go on air at the beginning of May.

Companhia Cervejaria Brahma's drinks range includes Guarana Brahma (a fruit soda in regular and diet variants), Sukita (an orange soda in regular and diet), Limao Brahma (a lemon soda), Tonica Brahma (a tonic) and Soda Cristal (a soda).

Carillo Pastore Euro RSCG is a one-year-old agency that is part of Euro RSCG Worldwide, a unit of Havas Advertising. Its client list includes Philips, Intel, Bic and Kawasaki Motors.

Copyright February 1997, Crain Communications Inc.

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