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Euro RSCG Worldwide wins VO5

Published on .

Alberto-Culver Co. moved its Alberto VO5 haircare brand to Euro RSCG Worldwide and consolidated its personal-care advertising at the agency. Euro RSCG Tatham, Chicago, will handle the U.S. portion of the account resigned last month by Avrett, Free & Ginsberg, New York; Euro RSCG Wnek Gosper, London, will handle the international portion previously at M&C Saatchi, London. The VO5 global account is estimated at $40 million. M&C Saatchi will continue working with Alberto on new-product development; Campbell Mithun, Minneapolis, retains creative responsibilities for hair and skincare brand St. Ives.

Copyright September 2000, Crain Communications Inc.

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