Alberto-Culver Co. moved its Alberto VO5 haircare brand to Euro RSCG Worldwide
and consolidated its personal-care advertising at the agency. Euro RSCG Tatham, Chicago, will handle the U.S. portion of the account resigned last month by Avrett, Free & Ginsberg, New York; Euro RSCG Wnek Gosper, London, will handle the international portion previously at M&C Saatchi, London. The VO5 global account is estimated at $40 million. M&C Saatchi will continue working with Alberto on new-product development; Campbell Mithun
, Minneapolis, retains creative responsibilities for hair and skincare brand St. Ives.
Copyright September 2000, Crain Communications Inc.