EUROMARKETING: BRANDNEWSLINE

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Kimberly-Clark, the U.S. paper products company, this month launches in Germany a paper handkerchief impregnated with lotion to help soothe sore noses called Kleenex Balsam; the premium product is a challenge to Procter & Gamble’s Tempo, which leads the $360 million German handkerchief market with a 40% share; BMZ FCA, Düsseldorf, is adapting ads by FCB, London, which were used in last November’s U.K. launch of Kleenex Balm; Kimberly-Clark also plans to use the Kleenex brand in Germany as the umbrella brand for its tissues, toilet paper and kitchen towels.

Prague Breweries, the Czech Republic’s second largest brewer 51% owned by the U.K.’s Bass PLC, will launch in early 1997 a new dark beer, according to sources; Velvet will be sold on draft in selected pubs and tastes similar to Guinness; the premium beer reflects the Celtic heritage of the Czech nation; a print campaign by the small Czech agency Cernak Christi e Landberg supports the launch.

Evian, the mineral water brand owned by French Groupe Danone, has called a halt to its ad campaign in France that portrayed naked babies, due to consumer protests; sensitivity over the use of nude chi ldren in advertising has been heightened in Europe following notorious pedophilia case in Belgium; agency Euro RSCG BETC has modified the ads, removing the little boy and showing the little girl down to her waist only; this is not the first time that Evian has used naked children in its advertising as symbols of purity, but it is the first time there has been a public outcry.

Procter & Gamble is introducing its Ace bleach into the German market backed by a he avyweight ad campaign through Grey Duesseldorf; Ace is a mild bleach without chlorine which can be used for washing delicate clothes, as an alternative to dry cleaning; the product is already available in Italy, France, Belgium, Gr eece and Portugal.

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