EUROPCAR TAPS BLUEBERRYFROG FOR BRAND-BUILDING BIZ

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LONDON -- Europcar, a leading European rental car company, has tapped Amsterdam-based cross-border guerrilla marketing shop BlueberryFrog to handle a U.K.-specific brand awareness campaign. No budget figures were available

"Innovative use of media is key to our campaign" said Mark Chalmers, BlueberryFrog's U.K. creative director. "Europcar has given us a dream product, something that everybody everywhere has a relationship with and this is exactly what we are going to bring to life. For want of better words, it's going to be a road block"

Other BlueberryFrog projects include the launch of Motorola's v-box portable e-mail device in the U.S. and Europe, the relaunch of Microsoft MSN portal, and the global launch of netbabyworld.com. -- Ali Qassim

Copyright May 2001, Crain Communications Inc.

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