"Innovative use of media is key to our campaign" said Mark Chalmers, BlueberryFrog's U.K. creative director. "Europcar has given us a dream product, something that everybody everywhere has a relationship with and this is exactly what we are going to bring to life. For want of better words, it's going to be a road block"
Other BlueberryFrog projects include the launch of Motorola's v-box portable e-mail device in the U.S. and Europe, the relaunch of Microsoft MSN portal, and the global launch of netbabyworld.com. -- Ali Qassim
Copyright May 2001, Crain Communications Inc.