×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EUROPCAR TAPS BLUEBERRYFROG FOR BRAND-BUILDING BIZ

Published on .

LONDON -- Europcar, a leading European rental car company, has tapped Amsterdam-based cross-border guerrilla marketing shop BlueberryFrog to handle a U.K.-specific brand awareness campaign. No budget figures were available

"Innovative use of media is key to our campaign" said Mark Chalmers, BlueberryFrog's U.K. creative director. "Europcar has given us a dream product, something that everybody everywhere has a relationship with and this is exactly what we are going to bring to life. For want of better words, it's going to be a road block"

Other BlueberryFrog projects include the launch of Motorola's v-box portable e-mail device in the U.S. and Europe, the relaunch of Microsoft MSN portal, and the global launch of netbabyworld.com. -- Ali Qassim

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular