The European Commission is poised to ask non-governmental organizations and ad agencies to pitch for a $20 million campaign aimed at highlighting the dangers of tobacco. "The $20 million budget will be administered by a group of applicants, rather than one organization only," a commission spokeswoman said. The commission expects medical institutes and non-governmental organizations to form the bulk of applicants. But marketing agencies also will be welcome. The campaign budget will be in addition to the commission's existing six-year campaign, estimated at between $50 million and $60 million, to warn European citizens about the dangers of smoking.
Copyright July 2000, Crain Communications Inc.