British Airways is the first sponsor of the site; it's also the airline's airline's first Internet sponsorship deal. Sponsorship price wasn't disclosed.
G.O.D.'s service uses a geographical filter, built into the query mechanism, to allow the end-user to search any chosen topic on a country specific basis.
"The amount of information available for the Internet has grown rapidly over the last few years," said Roy Capper, Firestone's chief executive. "People still find it time consuming and often confusing to find their way around the World Wide Web. Now, through G.O.D., they will be able to source information quickly and without fuss."
To which we might add: Having a higher power on hand could come in handy as the Web search engine market becomes saturated.