Europe gets its first Web search tool

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Watch out Lycos and Yahoo, Europe's got God on its side.Well, not THE God. But G.O.D., the first Europe-based Web search engine.G.O.D., the catchy acronym for Global Online Directory, was created by Firecrest Group, a London-based provider of Internet services, publishing and entertainment management. European users who plug into the site at , will get faster query results than they would if they tapped into one of the U.S.-based search engines such as Yahoo or Lycos.

British Airways is the first sponsor of the site; it's also the airline's airline's first Internet sponsorship deal. Sponsorship price wasn't disclosed.

G.O.D.'s service uses a geographical filter, built into the query mechanism, to allow the end-user to search any chosen topic on a country specific basis.

"The amount of information available for the Internet has grown rapidly over the last few years," said Roy Capper, Firestone's chief executive. "People still find it time consuming and often confusing to find their way around the World Wide Web. Now, through G.O.D., they will be able to source information quickly and without fuss."

To which we might add: Having a higher power on hand could come in handy as the Web search engine market becomes saturated.

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