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E-tailer eve.com populates two commercials with fish and butterflies, as well as young women, in its first TV advertising (AA, Sept. 6). The spots highlight the brands available on eve.com and the convenience of online shopping. The purveyor of cosmetics and beauty products also launched print ads this month in fashion magazines, all part of its first offline campaign. The advertising is themed "The beauty of the Internet." Arnold Ingalls Moranville, San Francisco, created the $5 million campaign. Copywriter: Rob Ingalls. Art
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