Event411.com taps JSM+, WongDoody for creative

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Online event planning site Event411.com named JSM+ and WongDoody as agencies of record for the creative portion of its advertising. Total billings for online and offline are estimated between $5 million and $10 million. JSM+, Los Angeles, will handle the Web advertising, while WongDoody, which has offices in Seattle and Santa Monica, Calif., will handle offline media. Western Initiative Media will do media buying.

Copyright June 1999, Crain Communications Inc.

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