Effort: "Great Tracks" promotion for Busch and Busch Light.
Agency: Waylon Co., St. Louis.
Twist: To drive interest in the current Nascar season, the official beer of the stock car racing association revisits its popular commemorative can promotion showcasing three famous racetracks. This year, seven-time Nascar champion driver Dale Earnhardt serves as TV spokesman, with extensive point-of-purchase support.
Vital statistics: Featured tracks are the Bristol Motor Speedway (through May), Texas Motor Speedway (June through July) and Atlanta Motor Speedway (August through September). The POP promotion also includes a coupon good for a free 10-ounce container of STP Son of a Gun protectant at participating retailers. A humorous 30-second spot airs on network and cable TV.
Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.