Title: CEO, Corel WTA Tour, Stamford, Conn.
Insight: Tennis thrives on tension and rivalry between players. Sponsors care a great deal about players' off-court lives, as in any partnership.
Tip: Equal numbers of men and women watch women's tennis, the world's pre-eminent women's sport.
Alert: The explosion of sports programming has hurt tennis. But tennis' following is bigger than ever.
Pet peeve: The myth that tennis players are arrogant.