EVENTS & PROMOTIONS: ON A ROLL: BOB GUTKOWSKI

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Sports marketing expert Bob Gutkowski spent years in network and cable TV advertising and sales before becoming president-CEO of New York's Marquee Group, formed in 1995. The 175-person company integrates everything from marketing to TV production; it also now encompasses ProServ, a leading athlete representation company, and QBQ Entertainment, a concert management and promotion company. Marquee's clients include Hershey Foods Corp., Staples and Schering-Plough Corp.'s Claritin.

Age: 50.

Outlook: Sports marketing is consolidating, creating more "power shops" offering broad, integrated marketing deals through one-stop shopping. Overall, it's creating more opportunities for advertisers.

Opinion: Sports marketing is getting more sophisticated. Few advertisers are tapping all the available sponsorship avenues: harnessing technology for highly effective on-site advertising, localized commercials and Internet presence.

Warning: Take nothing for granted. Beach volleyball is in trouble because it lacked a strong financial plan. Now it's lost its broadcast contract with NBC and hovers on the edge of bankruptcy.

Peeve: Watching sports broadcasting rights fees go up. I don't believe there is a ceiling anymore.

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