Title: founder, president and CEO of Powerfoods, Berkeley, Calif.
Insight: Athlete endorsement of products based on genuine function and performance is the most powerful form of sports marketing that exists.
Opinion: College football is a better buy than an NFL sponsorship. Smaller is often better in today's cluttered marketplace.
Forecast: Baseball will never be the national pastime again. MLB is the department store of sports right now. It needs a tighter, more passionate focus and niche-based thinking from its leaders.
Biggest surprise: Our failure with miniature PowerBars. They're now being relaunched in a different form.
Tip: Even if you rule your industry, never assume you're safe. Never stop promoting.