Insight: Sports cuts across marketing boundaries, creating huge opportunities for brands to mobilize both consumer and business-to-business customers.
Tip: Stop thinking of marketing as all black and white. The best deals lie in shades of gray.
Opinion: Soccer in the U.S. may have huge participation but it never translates into big numbers of TV viewers.
View: Baseball is the last truly regional sport. In order to thrive, baseball must ignite the next generation of fans and capitalize on its strengths.
Predictions: Consumers won't go for mass pay-per-view sports. Europe is catching up quickly with the U.S. in sports marketing. Fox Broadcasting is changing the economic landscape of sports.