Title: director of Rodale Marketing Solutions and Rodale Active Network, New York.
Coups: A long-term promotional tie-in including 15 partners across multiple titles. Also, helping Rodale build a promotional connection with Chrysler Corp.'s Camp Jeep, Jeep-Eagle's biggest event. The Rodale Outdoor Energy Center at Camp Jeep was a unique event within an event.
Opinion: More magazines are using custom-published premiums and sponsored events as turnkey integrated marketing programs to enhance opportunities for advertisers.
Tip: Link multiple advertiser brands together in promotions to create immediate value, then build events around the promotions.
Insight: A progressive magazine can package promotional opportunities faster and