Title: VP-sales and marketing.
Insight: As racing becomes more sophisticated, sponsorships are becoming more potent. Sponsors are realizing the potential for tailoring racing sponsorships to specific audiences and around certain goals.
Fact: The Championship Auto Racing Teams Series of Indy-style racing is more popular than golf, tennis and soccer, with more than 58 million viewers worldwide tuning in from more than 180 countries.
Opinion: CART sponsorships are an ideal way for a corporation with no international marketing presence to instantly get into global marketing.
Forecast: Stock car racing in the U.S. will explode in popularity in major cities. More CART races will be held in countries outside the U.S., broadening the sport's appeal to sponsors and audiences.