×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EVENTS & PROMOTIONS;ON A ROLL;EVENT VET

Published on .

Sylvia Allen has spent nearly 20 years negotiating between events and sponsors. As president-elect of the professional association Women in Sports & Events, she predicts exponential growth in the field in the next decade.

Age: 58

Title: President, Allen Consulting, Holmdel, N.J.

Goal: To expand into larger, broader-theme events.

Challenge: Mobilizing and motivating people who think it should be easier.

Prediction: More women will be heading up the biggest events in the U.S.

Tip: Concentrate on keeping your proposal simple, yet specific.

Pet peeve: Dull, predictable solutions to unique and interesting problems.

In this article:
Most Popular