Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Former Leo Burnetter Suzanne Stantley helped launch Chicago's booming National Black Expo in 1988. Its annual consumer expos have expanded from Chicago to Birmingham, Ala.; Nashville, Tenn.; and now Columbus, Ohio (1996).

Age: Over 40

Title: President-CEO, National Black Expo

Goal: Providing upbeat forums for black-owned businesses to reach consumers.

Challenge: Getting initial attention from mainstream corporations.

Prediction: Black expos will exist in every U.S. city with over 50,000 population by 2005.

Tip: Let black expos be the strategic tool to learn about and reach diverse market segments.

Pet peeve: When corporations confuse the Black Expo with concerts.

Most Popular
In this article: