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EVENTS & PROMOTIONS;ON A ROLL;EXPO-NENT

Published on .

Former Leo Burnetter Suzanne Stantley helped launch Chicago's booming National Black Expo in 1988. Its annual consumer expos have expanded from Chicago to Birmingham, Ala.; Nashville, Tenn.; and now Columbus, Ohio (1996).

Age: Over 40

Title: President-CEO, National Black Expo

Goal: Providing upbeat forums for black-owned businesses to reach consumers.

Challenge: Getting initial attention from mainstream corporations.

Prediction: Black expos will exist in every U.S. city with over 50,000 population by 2005.

Tip: Let black expos be the strategic tool to learn about and reach diverse market segments.

Pet peeve: When corporations confuse the Black Expo with concerts.

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