Age: Over 40
Title: President-CEO, National Black Expo
Goal: Providing upbeat forums for black-owned businesses to reach consumers.
Challenge: Getting initial attention from mainstream corporations.
Prediction: Black expos will exist in every U.S. city with over 50,000 population by 2005.
Tip: Let black expos be the strategic tool to learn about and reach diverse market segments.
Pet peeve: When corporations confuse the Black Expo with concerts.