Title: president, GMR Marketing, Brookfield, Wis.
Trend: Effective promotions demand entertainment.
Toughest job: Targeting seniors, women and kids.
Wildest event: Cooking 1,500 bratwursts per hour on a 48-foot mobile grill.
Tip: Be on time, meet budgets and never lose a client.
Prediction: Technology demands constantly pushing the envelope on creativity to new levels.
Thrill: We're always doing something different and new.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more