Facts: The luxury market is one of the fastest-growing categories, with older consumers and women the hottest prospects. But there's a surprising lack of data about luxury customers.
Emerging: The working affluent. Middle-class career people who have more money to spend and recently acquired high-end tastes.
Growth area: Accessible education about fine dining and the arts. Events are soaring at wineries, restaurants, museums, performances and sporting events geared to cultivate connoisseurship among new audiences.
Surprise: The relatively small marketing budgets of some of the world's most powerful luxury brands. Upscale marketers need to invest more heavily in marketing.
Forecast: The Internet and globalization are revolutionizing luxury marketing. Retailers are facing new pressures. Marketers must seize the moment to become masters of integrated marketing, direct and database marketing to highly