Title: VP-general manager, Marquis Events International, Rosemont, Ill.
Goal: Capitalizing on event marketing growth by marrying Marriott's hospitality strengths with event management expertise.
Insight: More corporations are outsourcing event marketing because it's usually not a year-round function and it costs more to do it in-house. Mobility is also a big factor as more events are held away from headquarters.
Hot: Fan events. The biggest events are so dominated by corporate guests that fan festivals were created for ordinary consumers to get closer to the action