Title: President, Tennis Industry Association, Hilton Head Island, S.C.
Challenge: Getting "mindshare" for tennis amidst an explosion of new sports and online activities.
Goal: Separating tennis from its old imagery of rigid tradition, snobbery and a small group of media-hyped stars.
Game plan: Tennis' stumbling block has been too much emphasis on planning and training. We're making it accessible and immediate to kids and adults.
Insight: The fitness fads that hurt tennis in the 1980s, such as aerobics mania and home exercise equipment, are fading. Tennis is on the upswing again, helped by a new cultural emphasis on the individual vs. team sports.
Forecast: Sporting goods manufacturers are learning they must promote their