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Published on .

Larry Lundy learned sports marketing during nine years at Dallas' Advantage Marketing Group. Last summer, he was called by Walt Disney Co. to head sports marketing at its 30-sport, 175-acre hands-on sports entertainment complex opening in May 1997.

Age: 34

Title: Director of sports marketing, Walt Disney World

Goal: Making Disney an international sports leader.

Challenge: Leveraging Disney's existing assets while creating an authentic new sports brand.

Tip: Create your own events that will meet your marketing goals.

Announcing the sports complex's name in March.

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