Title: corporate marketing director, Capital Publishing, New York.
Insight: Consumers are as passionate about finance today as sports enthusiasts are about football. They can't get enough information.
Tip: Elegance and exclusivity sell. High-quality events get great results, especially if you provide original information not available elsewhere.
Forecast: Upscale customers will increasingly seek personalized attention. Advertisers will pay more to reach targeted audiences with passionate interests and disciplines. Fashion, food and wine will play a larger role in financial marketer-driven events.
Surprising fact: Financial wizards are equally interested in hearing what