Insight: There are no new ideas, only new audiences. Success comes when you grasp your audience's point of view, shaping marketing ideas around a constantly changing consumer.
Tip: Watch how Hollywood is using package-goods marketing tactics. The entertainment sector is rich with new promotion opportunities.
Opinion: Promotion agencies need to be directly involved with the brand strategy team. You can't be powerful when you're two steps removed.
Forecast: Marketers will return to basic marketing issues this fall as the fever for account-specific marketing and everyday low pricing cools.
Peeve: Corporations that don't nurture risk-takers, forcing everyone to play it safe with mediocre ideas.