×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EVENTS & PROMOTIONS;ON A ROLL;PAUL MCGLOTHIN

Published on .

Former pro clarinetist Paul McGlothin founded Arts for Business in 1981, in Briarcliff, N.Y., pairing events with sponsors. Today, his six-person agency produces more than 40 annual cultural events.

Age: 46

Title: president

Tip: There is no substitute for good, rich programming, and audiences know the difference.

Insight: Foreign-born U.S. citizens respond to personalized exposure to brands and products through cultural events. Mainstream media rarely touch them.

Opinion: Meaningful educational and cultural programs in schools and communities breed long-lasting brand loyalty surpassing advertising. Kids remember it.

Peeve: Disproportionate attention paid to sports, racing.

In this article:
Most Popular