EVENTS & PROMOTIONS;ON A ROLL;PAUL MCGLOTHIN

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Former pro clarinetist Paul McGlothin founded Arts for Business in 1981, in Briarcliff, N.Y., pairing events with sponsors. Today, his six-person agency produces more than 40 annual cultural events.

Age: 46

Title: president

Tip: There is no substitute for good, rich programming, and audiences know the difference.

Insight: Foreign-born U.S. citizens respond to personalized exposure to brands and products through cultural events. Mainstream media rarely touch them.

Opinion: Meaningful educational and cultural programs in schools and communities breed long-lasting brand loyalty surpassing advertising. Kids remember it.

Peeve: Disproportionate attention paid to sports, racing.

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